Women Entrepreneurs: A Paradigm Shift in Start-up Ecosystem | Womenshine | Dr Krupa Rai

Dr Krupa Rai, Associate Professor - Marketing & International Business, K J Somaiya Institute of Management, published an article in womenshine.in titled 'Women Entrepreneurs: A Paradigm Shift in Start-up Ecosystem'. 

The article talks about the rise of women-led startups in India, which marks a transformational shift in the entrepreneurial landscape. She highlights the persistent challenges of preconceived notions and gender biases that women entrepreneurs face along their startup journey. She emphasises how, despite challenging societal norms and stereotypes, women entrepreneurs are contributing to a diverse and thriving startup ecosystem, paving the way for future generations of female entrepreneurs.