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Faculty

Dr. Monica Rakesh Khanna

Professor of Marketing & Former Director at K J Somaiya Institute of Management

Faculty
  • Department:
    Marketing and International Business
  • Institute:
    K J Somaiya Institute of Management
  • Location:
    Vidyavihar - Mumbai
  • Email Address:

    monicak@somaiya.edu

  • Contact Details:

    Landline No. : 022-6728-3000/3050

    Extension No. : 022-6728-3003/3030

  • Office Address :

    K J Somaiya Institute of Management, Somaiya Vidyavihar University, Vidyanagar, Vidyavihar (E), Mumbai - 400077

  • Timings For Visitors:

    NA

  • Curriculum Vitae
Curriculum Vitae

Professor of Marketing and Former Director & Dean at K J Somaiya Institute of Management, Somaiya Vidyavihar University, Mumbai. With 28 years of experience in Academia and 4 years Industry Experience in Engineering & Industrial Automation with Siemens Ltd, Mumbai. The area of teaching specializations includes Strategic Brand Management, Internationalization and International Marketing, Services Marketing & Management, Marketing Management.

As academic administrator at K J Somaiya Institute of Management, I have focused on building quality in management education by leading the Institute to achieve the globally coveted US based AACSB international accreditation in May 2022, NBA accreditations, ISO 9001:2015 Bureau Veritas Certification & Re-certification, and International Collaborations. The Institute is now ranked among the top 10 private business schools in India and overall, between 20th – 25th Rank. Focused on building technology led pedagogy like Bloomberg, Media Analytics Lab, Coursera for Campus along with several e databases, extensive use of Harvard cases, creation of 30 + experiential learning platforms for students and faculty to enable them to engage in multi disciplinary teams in their areas of interest, and develop their full potential as future managers and leaders, development of holistic self management programme and guide book, launching niche MBA programmes like the MBA Healthcare (June 2018), MBA Sports Management (June 2020), MBA Human Resources (June 2020) and MBA Data Science and Analytics (June 2021), creation of the Business Analytics Dept (June 2020), Case Research Centre (Nov 2021) at the Institute. The most challenging test of leadership was during COVID lockdown situation which was handled successfully without any academic loss to students or the Institute. The MBA 2022 batch was launched with 5 major and 10+ minor specializations in order to help students plan their academic learning journeys and career.

Presented papers at national and international conferences, attended training programmes, publications in ABDC category journals like Journal of Business Research, Journal of Strategic Marketing, Journal of Promotion Management, Journal of International Consumer Marketing, Journal of Marketing for Higher Education, South Asian Journal of Management, Business Perspectives and Research, reviewer for journals, 619 citations as on date, part of British Council international funded research projects on Sustainability and Circular Economy. The areas of research being marketing and brand management, consumer behavior, emerging markets and sustainable development. Visiting faculty at IIT Bombay SJMSOM, NITIE Mumbai, University of Applied Sciences, Steyr, Upper Austria; DHBW Stuttgart, Germany; and Institute of Industrial Management, Economics and Trade, St. Petersburg Polytechnic University, St. Petersburg, Russia. Reviewer of research papers for journals, writing articles on invitation in media on various topics in management. Organized international marketing conferences at the Institute from 2011 to 2015. I have 619 citations as on date.

I have successfully guided 4 Ph.D Students - 3 Ph.D candidates from University of Mumbai and 1 from BIT Mesra, Ranchi, while another PhD scholar has submitted her thesis to the University of Mumbai. I also have 3 PhD students registered with me from Somaiya Vidyavihar University. I have won jointly with my PhD Student an award for best research paper at MICA Ahmedabad in Jan 2022 (INR 4 lakh cash award), case study competitions in 2007 & 2008 with cash awards of INR 1 lakh each year held by Aditya V Birla India Centre at the London Business School, awards for excellence in teaching by Bombay Management Association, Higher Education Forum, Somaiya Vidyavihar, Y K Bhushan Award for 100 Most Dedicated Teachers of India. Elected member of the Exec Council of All India Management Association (AIMA), New Delhi for four consecutive terms from 2015-17 to 2021-23. Member of the Board of Governors of MEPSC (Management & Entrepreneurship and Professional Skills Council), New Delhi.

I have traveled abroad  for teaching, research paper presentations, taking part in conferences, exploring collaboration opportunities for University tie – ups. This has helped me to develop an international perspective for the higher education sector and to try to implement the best practices at K J Somaiya Institute of Management. I was invited for as a one of the panel discussion speakers for the G20 Women Empowerment Workshop held on 11th and 12th Feb 2023 in Agra, India. I have been the Executive Council member of AIMA New Delhi for four consecutive terms from 2015-17, 2017-19, 2019-21, 2021-23. I am also the Member of  the Governing Council of MEPSC, New Delhi (Management and Entrepreneurship & Professional Skills Council).

I am a very positive person and always bring enthusiasm and energy into a team and into the working of the organization. I have simultaneously worked with multiple stakeholders such as students, parents, incoming students, faculty colleagues, non-teaching staff, industry professionals, international academicians and the top Management of the Trust / Institute. I have been among the few lady directors of the top 20 business schools in India and I successfully handled this position from April 2015 to Nov 2022, and pride myself on my professional integrity.

I believe I have the capability of leading teams for change and culture transformation, going beyond achieving targets, maturity to handle ambiguity, ability to identify new trends and prepare to launch new products and services and specifically endeavor to close the gap between Industry 4.0 and academia. I took the initiative and coordinated with the Managing Director of Swiss Management Association to take the President of Mumbai Dabbawala Association (Mr Raghunath Medge) as speaker for the 54th Swiss Management Association Annual Conference at Zurich in Sept 2017 (Theme: The Right Timing). I believe India has a great future and needs professional management at all levels and sectors of society and especially qualified women can add great value to an organization.

 

B. Tech (Electrical Engineering),National Institute of Technology,1986

MMS ( Marketing),NMIMS, University of Mumbai,1992

NET,UGC,1999

Ph.D,Savitribai Phule Pune University,2006

    Academic
  • University of Applied Sciences, Steyr, Austria, Visiting Faculty, December 2023 - Present
  • institute of industrial Management, Economics and Trade, Peter the Great St Petersburg Polytechnic University, Russia, Visiting Faculty, May 2019 - Present
  • DHBW Stuttgart, Germany, Visiting Faculty, June 2016 - Present
  • IIT Bombay SJM SOM, Visiting Faculty, September 2007 - November 2012
  • K J Somaiya institute of Management, Lecturer, November 1995 - June 2000
  • K J Somaiya institute of Management, Senior Lecturer, June 2000 - June 2005
  • K J Somaiya institute of Management, Reader / Associate Professor, June 2005 - June 2011
  • K J Somaiya institute of Management, Area Chairperson - Dept of Marketing, June 2012 - April 2015
  • K J Somaiya institute of Management, Professor of Marketing, December 2022 - Present
  • K J Somaiya institute of Management, Director & Dean, December 2016 - November 2022
  • K J Somaiya institute of Management Studies & Research, Mumbai, india, incharge Director, April 2015 - December 2016
    • Non Academic
  • Siemens Limited, Mumbai, Design Engineer, June 1986 - June 1990
  • STRATEGIC BRAND MANAGEMENT
  • Marketing
  • Consumer Behavior Studies, Strategic Brand Management, Feasibility Studies, Sustainability and Circular Economy

  • Export Potential Survey of the Vidharbha Region of Maharashtra – for IIFT New Delhi - conducted a study on the handicrafts, handlooms and warehousing facilities for the Vidharbha Region, May 1999.

  • EDECAD Project – Education & E-Commerce Task force for Asia and EU Small Business Units – for indian institute of foreign Trade, New Delhi, in association with University of Birmingham, UK - conducted a pilot study on the knowledge management practices in SME’s in india, June 2004.

  • Corporate Image Building Exercise for Siemens Corporate Finance Private Limited, Mumbai - complete project execution carried out, including developing a questionnaire for the survey and conducting the survey, February 2006.

  • Knowledge Management in the SSI Sector in india – Food Processing industry – for indian institute of foreign Trade, New Delhi - complete project execution carried out, including developing a questionnaire for the survey and conducting the survey, February 2006.

  • Feasibility of Launching Panchkarma Center at the K. J. Somaiya Hospital and Medical College, Mumbai – complete project carried out, including developing the questionnaire and conducting the survey, May 2006.

  • Knowledge Management in the SSI Sector in india – Pharma industry - for indian institute of foreign Trade, New Delhi - complete project execution carried out, including developing a questionnaire for the survey and conducting the survey, June 2006.

  • Time Perspective and Consumer Behavior: Adoption of New Products by Consumers – for Prof Kiran Karande- Associate Professor at the Old Dominion University in USA – conducted focus group discussions and data collection through a questionnaire among the target group of customers, December 2006.

  • Perception of US fashion Brands in india - for Dr byoungho Jin, Associate Professor and Graduate Coordinator, Oklahoma State University, USA – conducted focus group discussions and data collection through a questionnaire among the target group of customers, June 2007 to October 2007.

  • Feasibility Analysis: New Educational institution in the areas of Adipur, Gandhidham, Anjaar and Bhuj, Somaiya Trust, Mumbai, October 2012.

  • Social Wellbeing and Mental Health Challenges of Employees of Small and Medium Sized Enterprise (SMEs) in Emerging Economies, Global Challenges Research Fund, GCRF 2019, UK, September 2019

  • Grant by the British Council, Going Global Partnership Scheme, Pilot for Masters in Circular Economy, Research Grant to Aston University, along with Collaboration Partners Gandhi institute of Technology and Management, Pandit Deendayal Energy University, Gandhinagar, K J Somaiya institute of Management, Mumbai, indian institute of Technology, Kharagpur and Jadavpur University, Kolkata, india, Grant awarded in Nov 2021 – ongoing Project

  • Grant by SPARC (Scheme for Promotion of Academic and Research Collaboration), Adoption of Circular Economy Approaches in Sustainable E-Waste Management in india and Russia: Cross Learning Opportunities and Solution Strategies, Principal investigator at K J Somaiya institute of Management along with Collaboration Partners at IIM Mumbai (NITIE) and IRMA Anand, Peter the Great St Petersburg Polytechnic University, Russia. Grant of INR 78 Lakhs Approx awarded in July 2023 – ongoing Project.

  • Bombay Management Association “Best institute – AY 2018-19 - Awarded to K J Somaiya institute of Management, Mumbai” March 2020
  • Bombay Management Association “Best institute – Runners Up – AY 2017-18 - Awarded to K J Somaiya institute of Management” March 2019
  • Dr. Arun Arora 50 Best Educational institutes of india Award at the World Education Congress, November 2017, for K J Somaiya institute of Management, Mumbai
  • Award for K J Somaiya institute of Management: innovation initiatives by B School, Higher Education forum, Feb 2017
  • Award for the Marketing Dept of K J Somaiya institute of Management: Lokmat National Education Leadership Award for B School with industry Related Curriculum in Marketing, July 2015
  • Award for the Marketing Dept of K J Somaiya institute of Management: Lokmat National Education Leadership Award for B School with industry Related Curriculum in Marketing, Feb 2014.
  • 50 Education innovative Leaders Award, World innovation Congress
  • “Y K Bhushan 100 Most Dedicated Teachers of india” Award at the World Education Congress
  • Best institute of Somaiya Vidyavihar Award – Founder’s Day Celebrations
  • Provost’s Award for Excellence in Teaching by the Somaiya Vidyavihar, promoting trustee of the K J Somaiya institute of Management, 2014
  • Awarded “Women Super Achievers Award” at the 18th Dewang Mehta Business School Awards, 2010
  • Awarded “Outstanding Contribution to Teaching” by the Higher Education forum, 2010
  • “Best Teacher of Management” Award by the Bombay Management Association, 2007.
  • Jinal Shah and Monica Khanna, Extending UTAUT2 for determining the Post-Adoptive Behaviour of Millennials for MOOCs, FIRST PRIZE Rs 4 Lakhs, 8th international Communication Management Conference (ICMC) 2022, MICA Ahmedabad, india, Jan 2022.
  • Monica Khanna, From Soaps to Software to Soaps – Wipro Acquires Unza - for the Aditya V Birla india Centre at the London Business School, UK – Prize Winning Case (Prize Money: indian Rupees 1 Lakh) – case published on ECCH - Case Reference no. 310-280-1; http://www.ecch.com/educators/search, Nov 2008.
  • Monica Khanna, Re-Positioning india Post – From a Logistics Company to a Marketing & Financial Behemoth - Aditya V Birla india Centre at the London Business School, UK – Prize Winning Case (Prize Money: indian Rupees 1 Lakh) - Case published on ECCH - Case Reference no. 608-040-1; http://www.ecch.com/educators/search, Nov 2007.
  • First Mover Disadvantage – Developing New Consumer Categories in india – The Case for “ Wet Wipes ”, as part of the TCS SMART MANAGER Case Study Competition organized by Smart Manager Magazine, india, Oct -Nov 07,Vol 6, Issue 6, for Management Students; http://thesmartmanager.com/file/TheSmartManager,%20SanjeevGuptaExpert,%20Oct- Nov%2007_436.pdf, Oct 2007
  • Nominated as University of Mumbai Vice Chancellor’s Subject Expert for selection of Director for Sheila Raheja School of Business Management, Mumbai, Sept 2021
  • NIRF 2017 - Rank 41 issued by Ministry of HRD, Government of india to the institute
  • invited as a Panel Speaker at ‘Avant Garde’, a corporate panel discussion organized as part of the Purple Fest at Goa, organized by the Govt of Goa, NHRDN and other organizations, 10th Jan 2024. The topic of my panel discussion was on ‘Importance of Allyship’ for the disabled.
  • invited to present at the Education Leaders Conclave organized by Harvard Business Publishing Education and Yangpoo Executive Education on 12th Oct 2023, Mumbai. The topic of my presentation was : Enhancing Learning through Teaching – A Model for Enriched Curriculum.
  • invited to present online at the Beijing Humboldt 2023 forum held on 17th Sept 2023. The topic of my presentation was - Challenges in Global SCM : Movement of Goods and Services from the Developed to the Developing Economies.
  • invited as moderator of the panel discussion on “ Diversity and inclusion – A Game Changer”, organized by World Confederation of Productivity Sciences (india) Productivity and Business Conference, india international Centre, New Delhi, 17th Aug 2023.
  • invited as one of the Panel Member Speakers at the G20 EMPOWER inception Meeting held on 11th and 12th Feb 2023 at Agra. The topic of the panel discussion was “Advancing Partnerships and Resourcing for Adoption of Best Practices of Women Led Entrepreneurship ".
  • invited as Member of the Panel Discussion organized by Business World BW Education for their Education Summit - Transformation of Education through Technology and Skilling on the topic “india’s Prospects as Global Education Hub”, on 20th August 2022, Mumbai.
  • invited as Member of the Panel Discussion organized by Dun & Bradstreet for their People Leadership Summit “Effective Employee Engagement in a Hybrid Work Environment” on 27th May 2022, Mumbai.
  • invited as Speaker by the Education Promotion Society of india for the 4th indian B-Schools? Leadership Conclave 2022 on “Reimagining the indian Business Education in the Post Pandemic World” on 14th May,2022, New Delhi.
  • invited as Chief Guest for the 5th National Young Managers Simulation Championship, Organized by All india Management Association (AIMA), 16th Dec 2021 (online Mode)
  • Discussion on "Research Career and Academic Leadership", held by IRMA, Anand on 16th Nov 2021 (online).
  • invited as one of the Keynote Speakers at international Scientific Conference Global Challenges of Digital Transformation of Markets (GDTM 2021). Title of Keynote Speech : Using the Digital Revolution for integration, inclusivity and Sustainability of Humanity - Experiences from india, 29th September 2021, Peter the Great St. Petersburg Polytechnic University (online).
  • invited as one of the Panel Speakers at the 2nd Research Clinic & Doctoral Consortium (RCDC)-2021 on Advances in Management Research, held by fortune institute of international Business (FIIB), New Delhi on 7th August 2021 (online).
  • Certification of Appreciation – Distinguished Speaker at S&SE Asian UN Sub-Committee Webinar: 1st innovation and Entrepreneurship Education forum – 23rd September 2021.
  • Letter of Appreciation – Participated in international Professional and Public Accreditation of Cluster of Academic Programs in The Areas of Training: “Trade Business”, institute of industrial Management, Economics and Trade, Peter the Great St. Petersburg Polytechnic University, Russia, 21st April 2021, online mode.
  • Guest Speaker at the indian Education Congress 2019
  • invited as a Member of UGC appointed committee for inspection of Thiagarajar institute of Management, Madurai, india
  • invited as a Member of UGC appointed committee for inspection of Coimbatore institute of Management and Technology, Coimbatore, india.
  • invited Member of Panel of Judges for the Ramkrishna Bajaj National Quality Awards, 2015 by indian Merchants Chamber
  • independent Lady Director – Entegra Ltd – an S Kumar Group Company
  • Book reviewer for the book on Strategic Brand Management by Kevin Lane Keller, M G Parameswaran and Isaac Jacob (indian Adaptation), 4th Edition, Pearson Education, along with testimonial, 2015
  • Book reviewer for the book on Consumer Behavior by Leon G. Schiffman, Joseph Wisenblit and S. Ramesh Kumar (indian Adaptation), 11th Edition, Pearson Education, along with testimonial, 2014.
  • Book Reviewer – Principles of Marketing, Pearson Education - Kotler, Armstrong, Agnihotri, Ehsaan Ul Haque – Edition 13, 2010.
  • Book Reviewer - Marketing Management – South Asian Perspective, Pearson Education - Kotler, Keller, Koshy, Jha – Edition 13, 2008.
  • Book Reviewer - Marketing Management – South Asian Perspective, Pearson Education - Kotler, Keller, Koshy, Jha – Edition 12(IE), 2006.
  • TRANSFORMATIONAL LEADERSHIP FOR MANAGEMENT EDUCATION SECTOR, Page Nos: 112-114, AMDISA (ASSOCIATION OF MANAGEMENT DEVELOPMENT INSTITUTES OF SOUTH ASIA) Compendium on the theme of "COVID -19 Pandemic – Challenges for Management Education" – e-Book, September 2021
  • Reviewed three chapters from a proposed textbook titled integrated Marketing Communications: An indian Perspective, SAGE Publications, July 2021.
  • Agreement signed with INS Hamla for 2 years in August 2016
  • invited to be member of the Local inquiry Committee constituted by the University of Mumbai in June 2014 for inspection of 4 Management institutes, 4 Management institutes in Nov 2014, and 1 Management institute in July 2016 as follows: a) July 2016: Yadavrao Tasgaonkar institute of Management Studies & Research, Dr. N.Y. Tasgaonkar Technical Education Campus, Bhivpuri Road,Tal. Karjat, Nearest Station- Bhivpuri Road b) Nov 2014: Hasmatrai & Gangaram Himathmal Mansukhani institute of Management Studies, C.H.M. College Campus, Opp. Railway Station, Ulhasnagar(W) – 421 003, Aruna Manharlal Shah institute of Management Science, R.B. Kadam Marg, Near MTNL Exchange, off. LBS Marg, Ghatkopar (West), Mumbai -400086, Shivajirao Jondhale institute of Management Science, Opp. Railway Station, Asangaon, Tal. Shahapur, Dist. Thane – 421 601, Alamuri Ratnamala institute of Engineering & Technology, A.S. Rao Nagar, Vill. Sapgaon, Tal Shahapur, Dist. Thane – 421 601. c) June 2014: Xavier’s institute of Management Studies, Mumbai, Sheila Raheja institute of Management Studies at Bandra East, Mumbai institute of Management Studies at Wadala, indira institute of Management at Navi Mumbai, Deccan Education Society’s Navinchandra Mehta institute of Technology and Development, Prabhadevi, Mumbai d) Secretary – NIT Warangal Alumni Association – Mumbai Chapter – between 2007 to 2014 – the membership was increased from 15 members to almost 200 members in the span of seven years. Also celebrated the Golden Jubilee of NIT Warangal in Mumbai in Aug 2009 and Director of NIT Warangal and NITWAA All india President also attended the function
  • Agreement signed with INS Hamla for 3 years on 29th Dec 2021
  • Elected as Member of the Executive Council of AIMA – All india Management Association (2021-23)
  • Elected as Member of the Executive Council of AIMA – All india Management Association (2019-2021)
  • Elected as Member of the Executive Council of AIMA – All india Management Association (2017-19)
  • Elected as Member of the Executive Council of AIMA – All india Management Association (2015-17)
  • Elected as Member of the Executive Council of the Bombay Management Association, 2009-11.

  • Life insurance Corporation of india - Service Quality & ServQual Model

  • Godrej & Boyce Manufacturing Co. Ltd - ATL / BTL and Brand Developments 

  • insurance institute of india - Strategic Brand Management & Digitization

  • INS Hamla 

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