Research Excellence
Date
2nd September 2026
Relevant Person(s)
Dr. Aparna Jain, MS Aafreen Shah
Area of Interest
Education
Institution(s)
Dr. Shantilal K Somaiya School of Commerce and Business Studies
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Spotlight | Research Publication
Celebrating Research Excellence
We are delighted to share that Ms Aafreen Shah, PhD and Dr Aparna Jain, Department of Commerce and Business Studies, have successfully published a research paper titled:
“Adoption of Emerging Business Trends among Retailers in Four Metropolitan Cities: A Mixed-Method Study on Strategic and Technological Integration”
The research has been published in the Cureus Journal of Business and Economics, Springer Nature, contributing valuable insights into emerging business trends, strategic practices, and technological integration among retailers across four metropolitan cities.
This achievement reflects our faculty members’ commitment to research, innovation, and academic excellence, further strengthening the institution’s culture of impactful scholarly work.
Congratulations to Ms Aafreen Shah and Dr Aparna Jain on this noteworthy achievement!
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