Trends in Healthcare Management | ETHealthWorld
Publish Date
25th February 2024
Area of Interest
Academic, Education, Health
Type
Online
Source
Institution(s)
K J Somaiya Institute of Management
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Dr Poonam Chauhan, Associate Professor - Marketing and International Business, K J Somaiya Institute of Management published her article on the topic, ‘Trends in Healthcare Management’ in ETHealthWorld.
The article discussed the concept of Health Prosumers, who are both the suppliers and consumers of their healthcare needs. Dr Poonam emphasised the shift in Healthcare Management towards personalised healthcare. Further, she highlighted the importance of technology in developing the Healthcare Ecosystem and empowering prosumers.
