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Dr. Ramkishen Yelamanchili

PROFESSOR at K J Somaiya Institute of Management
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Faculty
  • Department:
    Marketing and International Business
  • Institute:
    K J Somaiya Institute of Management
  • Location:
    Vidyavihar - Mumbai
  • Email Address:

    ramki@somaiya.edu

  • Contact Details:

    Mobile No. : 8779077199

    Landline No. : 67283070

    Extension No. : 3070

  • Office Address :

    KJ Somaiya Institute of Management, Cabin no 63, First Floor, KJSIM Building, Somaiya Vidyavihar University, Mumbai

  • Timings For Visitors:

    Mon - Fri - 12 noon till 6pm

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Introduction

Dr. Ram Kishen.Y has completed his Master’s in Business Administration from GITAM University, Visakhapatnam, Andhra Pradesh in the year 1996 with Honours in Marketing. He has around 10 years of corporate experience. Dr.Ram Kishen.Y completed his PhD from Bharti Vidyapeeth University in Rural Marketing in the year 2010. He has close to 25 years of Teaching Experience and has served in the best of B-Schools across India.

 

He is presently working as a Professor of Marketing at K.J. Somaiya Institute of Management (constituent institute under Somaiya Vidyavihar University) Mumbai (ranked among the top 20 Best B-schools in India) from the past 18 years in the Department of Marketing & International Business. His teaching and research interests are Rural Marketing, Sales & Distribution Management, Retail Management, Strategic Brand Management, and Strategic Marketing. He is a prolific author and has written around 5 textbooks on Rural & Agricultural Marketing, Management of Co-operatives, International Retail Marketing Strategies (all published by Jaico Books) and Strategic Brand Management (published by Ane Books) Dr. Ram Kishen.Y develops his own case studies for Teaching in B-Schools and Corporate Training purposes.. Dr. Ram Kishen.Y also undertakes Corporate Training and MDP’s for industry professionals. His Training and Consulting areas include Sales & Negotiation Strategies, Distribution & Channel Management Strategies, Rural Marketing Strategies, Creating & Building Customer Centric Organizations, Retail Management Strategies, Brand Planning and Strategy, Building Loyalty & Creating Relationships (CRM), Real Estate Marketing Strategies, Integrated Marketing Communications (IMC) domains. He has won 3 Awards as the Best Faculty in Marketing from various bodies. 

Education

MBA,Andhra University,1995

Professional Experience

    No Information Available.

Courses/Subjects Teaching

  • B2B Marketing and Sales Management

Research Specialisation

  • Marketing

Consultancy Expertise

  • Sales Management and Retailing

Consultancy Projects

  • Retail Management - Shoppers Stop

Achievements, Recognitions & Awards

  • Won 3 Awards for Best Marketing Faculty

MDP / FDP

  • LIC Sales Training 

     

    Retail Strategies - Shoppers Stop 

Research Papers

Ramkishen Yelamanchili, Aparna Jain & Bharati Wukkadada.(2021).SOCIALLY RESPONSIBLE MARKETING AND BRAND SWITCHING BEHAVIOUR: INSIGHTS FROM FMCG INDUSTRY DURING COVID-19 PANDEMIC.Academy of Marketing Studies Journal,25(6):1-13.https://www.abacademies.org
Ramkishen Yelamanchili, Aparna Jain & Bharati Wukkadada.(2021).THE IMPACT OF GLOCAL MICRO MARKETING STRATEGIES AND ITS INFLUENCE ON CONSUMER BEHAVIOUR POST –COVID – 19 PANDEMIC.AIMA Journal of Management & Research,15(34):1-12.http://www.aima.org
Ramkishen Yelamanchili & Bharati Wukkadada.(2021).e 25, Special Issue 3, 2021 A STUDY ON CONSUMERS ATTITUDE TOWARDS ONLINE GROCERY SHOPPING IN COVID19 PANDEMIC.Academy of Marketing Studies Journal Volume 25, Special Issue 3, 2021,volume 25, Special Issue 3, 20(volume 25, Special Issue 3, 20):1-10.http://doi.org/10.22492/ams5.2

Proceedings

Ramkishen Yelamanchili.HOSPITAL TO HOSPITALITY-KEY FACTORS INFLUENCING MEDICAL TOURISM IN INDIA.2ND HEALTH CARE INTERNATIONAL CONFERENCE-SIMSR,KJSIM,January29-00,0000.
Ramkishen Yelamanchili, Satyendra Upadhyay, Feba Jaimon, Nelli Kozlova, Sawmini Suresh & Svetlana Bozhuk.Prospects for Artificial Intelligence (AI) Implementation to Design Personalized Customer Engagement Strategies.Conference Global Challenges of Digital Transformation of Markets (#GDTM-2020),Peter the Great St.Petersburg Polytechnic University, Russia,September24-25,2020.

Books

No Information Available

Book chapters

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IPR

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