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Dr. Krupa Rai

ASSOCIATE PROFESSOR at K J Somaiya Institute of Management
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Faculty
  • Department:
    Marketing and International Business
  • Institute:
    K J Somaiya Institute of Management
  • Location:
    Vidyavihar - Mumbai
  • Email Address:

    krupa.r@somaiya.edu

  • Contact Details:

    Landline No. : NA

    Extension No. : NA

  • Office Address :

    Cabin 18, First Floor, KJSIM Building, Vidyavihar University, Mumbai

  • Timings For Visitors:

    Tuesday & Thursday, 3-4 pm

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Introduction

Dr. Krupa A Rai is an ardent researcher and a passionate academic. She is an Associate Professor of Marketing & International Business at K J Somaiya Institute of Management, Somaiya Vidyavihar University, Mumbai.

She has a 16+ year record of achievement and demonstrated success in developing and delivering management courses to the MBA program. She has held various administrative positions at different state universities in India. She specializes in qualitative and quantitative research methods such as structural equation modeling, fuzzy set qualitative comparative analysis (fsQCA), phenomenology, and applied ethnography. She has presented over 30+ scholarly articles on the national & international professional forums of high repute, such as Marketing Science (USA), Corporate Communication Conference (UK), Global Marketing Conference (Hong Kong & Japan). She has published in SJR Q1 & Q2, ABDC & ABS listed journals such as the Journal of Business Research, Journal of International Consumer Marketing, and Journal of Strategic Marketing, to name a few. She is also on the European Marketing Academy's editorial board (EMAC), GMC, and Business Perspectives & Research ('C' category journal). She critically investigates conspicuous consumption, conscious consumption, consumption paradox, and consumers' well-being as her research interests.

Dr. Krupa A Rai is a qualified UGC-NET in Management and holds her Ph.D. in consumer behavior from VTU, Belgaum, Karnataka. She enjoys exploring academic writing and owns her microblogging site. 

Education

B.Sc,Mangalore University,2007

MBA (Marketing),Visvesvaraya Technological University, Karnataka,2009

Ph.D,Visvesvaraya Technological University, Karnataka,2019

Professional Experience

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Courses/Subjects Teaching

Research Specialisation

  • Marketing
  • Consumer Behaviour and Marketing in Digital Era (including AI/ML)

Consultancy Expertise

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Consultancy Projects

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Achievements, Recognitions & Awards

MDP / FDP

    No Information Available

Research Papers

Krupa Rai.(2019).Attribution analysis of luxury brands: An investigation into consumer-brand congruence through conspicuous consumption.Journal of Business Research,116(1):597-607.https://doi.org/10.1016/j.jbusres.2019.07.007

Proceedings

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Books

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Book chapters

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IPR

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Consumer Behaviour and Marketing in Digital Era (including AI/ML)

A Study on Cultural Orientation and Development of Holistic Framework for the International Students in Mumbai Region

April 2019

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