Vartika Chaudhary Ramnani - K J Somaiya Institute of Management

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Dr. Vartika Chaudhary Ramnani

ASSISTANT PROFESSOR at K J Somaiya Institute of Management

Faculty

Department:
Marketing and International Business
Institute:
K J Somaiya Institute of Management
Email Address:
vartika.chaudhary@somaiya.edu
Contact Details:
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Extension No. : NA
Office Address :
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Timings For Visitors:
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Google Scholar Profile
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Curriculum Vitae

Curriculum Vitae

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Introduction

I have 15 years of industry, research, and teaching experience with organizations like Nestlé India Ltd., IIT Bombay, and KJ Somaiya Institute of Management. I hold a Ph.D. from IIT Bombay, an MBA from XLRI(Jamshedpur), and an engineering degree in computer science. Currently, I am Asst. Professor with K.J. Somaiya institute of management. My teaching and research areas are marketing management, consumer behaviour, marketing research, marketing analytics, and food and health marketing.

Education

B.E.,Devi Ahilya Vishvavidyalaya, Indore,2005

PGDBM,XLRI, Jamshedupr,2008

PhD,IIT Bombay,2021

Professional Experience

Academic

Non Academic

Nestle india Ltd., Management Trainee, July 2008 - June 2009
Nestle india Ltd., Sales, July 2009 - October 2011
Nestle india Ltd., Brand Manager, November 2011 - January 2013

Courses/Subjects Teaching

Marketing Management - I

Marketing Management - II

Customer Analytics and insights

Research Specialisation

Marketing
Consumer Behaviour and Marketing in Digital Era (including AI/ML)

Consultancy Expertise

No Information Available

Consultancy Projects

No Information Available

Achievements, Recognitions & Awards

MDP / FDP

No Information Available

Research Papers

Vartika Chaudhary Ramnani.(2025).Virtual Reality-360 vs. Screen-360 Medium and Ecological vs. Recreational Story Type Impact on Sustainable Travel Intention.International Journal of Human-Computer Interaction,NA(NA):1-15.https://doi.org/10.1080/10447318.2025.2462124

Vartika Chaudhary Ramnani, Arti Kalro, Anish Nagpal & Dinesh Sharma.(2024).The Role of Health-related Claims and Situational Skepticism on Consumers’ Food Choices.European Journal of Marketing,58(6):1600-1629.https://doi.org/10.1108/EJM-08-2022-0621

Vartika Chaudhary Ramnani.(2019).Consumer scepticism: a systematic review of literature.The Marketing Review,19(3-4):189-212.https://doi.org/10.1362/146934719X15774562877683

Proceedings

Vartika Chaudhary Ramnani.Examining Consumer Purchase Intention Among Gen Z to Embrace Sustainable Menstrual Products.13th International Conference on Sustainable Waste Management & Circular Economy and IPLA Global Forum,KJ Somaiya Institute of Management, Mumbai,November29-02,2023.

Vartika Chaudhary Ramnani, Anish Nagpal, Arti Kalro & Dinesh Sharma.Examining Situational Skepticism due to Health related Claims on Packaged Food Products and its Effect on Product Purchase Intention.AMA Summer Academic Conference,USA,August04-06,2021.

Vartika Chaudhary Ramnani, Anish Nagpal, Arti Kalro & Dinesh Sharma.Why are consumers skeptical about health-related claims?.47th European Marketing Association Conference,University of Strathclyde, Glasgow, UK,May29-01,2018.

Books

No Information Available

Book chapters

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IPR

No Information Available

Consumer Behaviour and Marketing in Digital Era (including AI/ML)

Examining Intention to Embrace Sustainable Menstrual Products: A cross-cultural study

July 2024

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