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Dr. Aparna Roshan Jain

Associate Professor at Somaiya Vidyavihar University
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Faculty
  • Department:
    Business Studies
  • Institute:
    Somaiya Vidyavihar University
  • Email Address:

    aparna.jain@somaiya.edu

  • Contact Details:

    Landline No. : NA

    Extension No. : NA

  • Office Address :

    SKSOMAIYA COLLEGE AUROBINDO

  • Timings For Visitors:

    MON TO FRI- 8.00 AM TO 4 PM

  • Curriculum Vitae
Curriculum Vitae
Faculty Login

(To update profile)

  • personal profile
  • Research Accomplishments

Introduction

 

 

A desire to extend my knowledge and an enthusiasm to contribute towards the esteemed field of education and this prestigious institution, which has been foundation for many great individuals and achievers, . I believe that my educational background has instilled in me the qualities required to meet the rigor of this demanding and societal contributing to this profession .. I bring along with me a strong grasp of fundamentals in learning, teaching, managing and adapting.My first biggest decision, which set the path for my career, was choosing teaching as a career option and life-defying path for me. Ever since I joined S.K. Somaiya College of arts, science and commerce in 2000, it has been a gradual process of learning, adapting and contributing to the institution that has contributed immensely for my personal and professional growth. I stand here today as the prime example of what role this institution plays in moulding our thoughts, idea and character.I am deeply inspired & motivated by the role education and mentor in the life of students and aspiring leaders, managers and entrepreneurs of the future. It played a vital role in thrive for learning and constantly challenging myself. Over the course of journey in order to be updated and in line with the changing scenario and demands of my current time I have credited for numerous research papers credited to my name .

I have also played a mentor for various students in my career span of over 20 years. This institution has been a mentor, guide and life defining support for me and I intend to do everything for the students in terms of guiding them with their academic, research and career. In this career span of 20 years I have encountered numerous challenges and have triumphed them because of the support and guidance that my co-workers, seniors and management has provided me. If I want to define my career with an object it would be a tree. My reason for relating my career as a tree is as follows

1. The institution has played the role of a root in terms of anchoring my career and defining my character and personality today

2. As the tree faces adversity of the nature and climate I too have faced those challenges and overcome because of the strong roots that this institution has been for me.

3. The fruits that I reap today in terms of my growth are the fruits that a tree reaps after years of hard work and dedication.

4. All the people that have been associated with me have played a vital role in turning this sapling into a tree.

Worked actively in various committees like Admission Committee, Examination Committee, Time table committee Alumni Committee, Attendance committee, Placement Cell, Students counselling cell. Students Forum, Cultural Forum, Women Development Cell, IQ AC, Research Forum, Executive Planning Committee & Audit .

Conducted Audit course in Principles of marketing & soft skills development, Exposure Aerobics course and Oehm course in KJ. Somaiya college of engineering in 2018,2019 & 2020

 

Actively involved as convenor for BMS fest Zenith for last 17 years

 

Managed, motivated and convened in organizing Invictus fest of Commerce & Business studies Department for the year 2021, S K colleges, SVU

 

Project guide for research project and conducted viva voce in various colleges in Mumbai .

 

Mentoring and guiding students in their academic goals

 

Mentoring students with career and entrepreneurship guidance

 

Helping students with internship, interview preparation, resume and communication skills development

 

Actively involved with understanding needs of the students, hand helding of students facing difficulties in transition

 

Education

PHD,MUMBAI UNIVERSITY,2017

SET,PUNE UNIVERSITY,1995

MBA (MARKETING ),Symbiosis Pune,2014

MCOM,Mumbai University,1993

B COM,Mumbai University,1991

HSC,Maharashtra Board,1988

SSC,Maharashtra Board,1986

Professional Experience

    Academic

  • , B.M. Ruia College, LECTURER, June 1993 - February 1996
  • S K SOMAIYA COLLEGE, Assistant Director ,BBA (Hons ) and BBM Program Coordinator, June 2000 - Present
  • S.K. Somaiya College of Arts, Science & Comm, Assistant Prof &BMS Coordinator, November 2000 - May 2020
  • Non Academic

Courses/Subjects Teaching

  • BUSINESS ENVIRONMENT AND MANAGEMENT
  • ORGANISATION BEHAVIOUR AND HUMAN RESOURCE MANAGEMENT
  • BUSINESS MANAGEMENT AND ORGANISATIONAL BEHAVIOUR
  • Organizational Behaviour
  • MANAGEMENT CONCEPTS AND ORGANISATIONAL BEHAVIOUR
  • GOODS AND SERVICES MARKETING
  • BUSINESS ENVIRONMENT
  • Entrepreneurship Management

Research Specialisation

  • Human Resource and Organization Behaviour
  • Marketing
  • General Management
  • Commerce, Economics and Governance

Consultancy Expertise

  • NA

Consultancy Projects

    No Information Available

Achievements, Recognitions & Awards

  • Selected as ASSISTANT DIRECTOR FOR S K SOMAIYA COLLEGE SVU
  • at present I am the Convenor of Academic, planning ,monitoring and review committee in S K Somaiya college SVU and a PHD guide for Commerce and Business studies SVU .
  • played a constructive and active role in formulating the course of the following colleges 1.S K Somaiya College (SVU) BBA, BBM and Minor program (Management) 2. Chandrabhan Sharma college of arts, science and commerce 3. CKT College (Panvel) 4.Thakur College of science and commerce Kandivili 5.R J College Ghatkopar 6.KV Pendharkar college Dombivili 7. DAV Bhandup
  • Bos member of autonomous thakur college kandivali Bos member of autonomous ckt college panvel Appointed as Expert Reviewer in Management Subjects at R. A. Poddar Autonomus College, Mumbai Chairperson of Board of Studies in Management Studies under the faculty of Business & Management Studies of Somaiya Vidyavihar University
  • Subject Expert in Selection Committee interviews for the post of Lecturer for BMS organised by Don Bosco College, Kurla Subject Expert in Selection Committee interviews for the post of Lecturer for BMS organised by SIES (Nerul) college of Arts, Science & Commerce.
  • I have been part of selection committee for various colleges like St. andrews College, Bandra Don Bosco College, Kurla SIES, Nerul and SIES, Sion etc. to name a few.
  • Apart from this I have been a been author of various books on business development, management and human resource and have also been appointed chairperson and paper setter for business management studies, banking and insurance for Mumbai University.

MDP / FDP

  • FDP on online Teaching & e- contentOrganised by IIDE11-12th June 2020

  • FDP , on line TrainingS K Somaiya College11th June to 12th June

  • online workshop on " LOCF-Train the Trainers"Somaiya Vidyavihar University22nd and 23 rd April

  • FDP on Enterprise Risk ManagementIRM.INDIA19 Dec

  • "Technology - How it is going to impact Education in the Future? byShri V.V. Lakshminarayana,Ex-Additional DG Police Maharashtra State,

    K. J. Somaiya institute of Engineering & information Technology, Sion, Mumbai.7 June 2021

  • 7 days Faculty Development Program ( FDP) on online Teaching Learning EvaluationMATRUSHRI KASHIBEN MOTILAL PATEL SENIOR COLLEGE OF COMMERCE & SCIENCE8th June to 15 June 2021

  • 5 Day online FDPon "innovation, incubation, start-ups and Research
    Challenges in india
    ST. MARY’S CENTENARY DEGREE COLLEGEAffiliated to Osmania University , St.Francis street , Secunderabad6/29/2021to 3 July 2021 .

  • ONLINE TWO-WEEK REFRESHER COURSE IN“COMMERCE AND MANAGEMENT”Teaching Learning Centre, Ramanujan CollegeUniversity of Delhi

    25 JUNE - 08 JULY 2021

Research Papers

Aparna Jain.(2024).A Study On Evaluating Service Quality Of Mumbai Metro Trains Using Servqual Model - Line 1, Line 2a And Line 7.Migration letters,Vol. 21 No. S7 (2024)(Vol. 21 No. S7 (2024)):211-223.https://doi.org/10.59670/ml.v21iS7.8673
Abhishek Sharma & Aparna Jain.(2023).MARKETING STRATEGY DEVELOPMENT BASED ON CONSUMER BEHAVIOR, AND MARKETING ANALYTICS.European Chemical Bulletin,12(2023,(Special Issue 1, Part-B)):2581-2591.https://www.abacademies.org
Aparna Jain.(2023).CONSUMER PERCEPTIONS TOWARDS GREENWASHING AND ITS IMPACT ON PURCHASE BEHAVIOUR.Bulletin for Technology and History,Volume 23, Issue 6, 2023(Volume 23, Issue 6, 2023):127-139.http://doi.org/10.22492/bth5.2
Aparna Jain.(2023).STRATEGIES FOR ENHANCING CUSTOMER AWARENESS ON ELECTRIC CARS ADOPTION IN INDIA.Bulletin for Technology and History,Volume 23, Issue 7, 2023(Volume 23, Issue 7, 2023):115-131.http://doi.org/10.22492/bth5.2
Aparna Jain.(2023).A STUDY ON EVALUATING AWARENESS OF INNOVATIVE TECHNOLOGY APPLICATIONS IN HEALTHCARE INDUSTRY IN INDIA.Bulletin for Technology and History,Volume 23, Issue 9, 2023(Volume 23, Issue 9, 2023):566-579.http://doi.org/10.22492/bth5.2
Aparna Jain.(2023).A STUDY TO EVALUATE THE ANTECEDENTS FOR ADOPTION OF METAVERSE IN THE EDTECH INDUSTRY.journal of research administration,ISSN:1539-1590 | E-ISSN:2573-7(ISSN:1539-1590 | E-ISSN:2573-7):3190-3200.http://doi.org/10.22492/ra5.2
Aparna Jain.(2021).SERVICE QUALITY OF PUBLIC SECTOR BANKS: A CASE STUDY OF UNION BANK.International Journal of Research in Engineering Technology,4(6):3010-3016.http://www.engjournal.org Pa
Aparna Jain.(2021).USE OF MENTAL ACCOUNTING IN PURCHASE DECISION MAKING WITH REFERENCE TO DMART IN THANE REGION.International Journal of Application or Innovation in Engineering & Management (IJAIEM),8(2):184-189.
Ramkishen Yelamanchili, Aparna Jain & Bharati Wukkadada.(2021).SOCIALLY RESPONSIBLE MARKETING AND BRAND SWITCHING BEHAVIOUR: INSIGHTS FROM FMCG INDUSTRY DURING COVID-19 PANDEMIC.Academy of Marketing Studies Journal,25(6):1-13.https://www.abacademies.org
Ramkishen Yelamanchili, Aparna Jain & Bharati Wukkadada.(2021).THE IMPACT OF GLOCAL MICRO MARKETING STRATEGIES AND ITS INFLUENCE ON CONSUMER BEHAVIOUR POST –COVID – 19 PANDEMIC.AIMA Journal of Management & Research,15(34):1-12.http://www.aima.org
Aparna Jain.(2021).A STUDY ON CONSUMERS ATTITUDE TOWARDS ONLINE GROCERY SHOPPING IN COVID19 PANDEMIC.Academy of Marketing Studies Journal Volume 25, Special Issue 3, 2021,volume 25, Special Issue 3, 20(volume 25, Special Issue 3, 20):1-10.http://doi.org/10.22492/ams5.2
Aparna Jain.(2021).Key Factors to Identify Millennials Attitude towards Purchase Intention of Luxury Cosmetics.Empirical Economics Letters, 21, (Special Issue 3) (July 2022) ISSN 1681 8997,21, (Special Issue 3) (July 20(21, (Special Issue 3) (July 20):151-171.http://doi.org/10.22492/eel5.2
Aparna Jain.(2020).A STUDY OF OCCUPATIONAL STRESS IN BANKING INDUSTRY WITH REFERENCE TO BANK OF BARODA AND ICICI BANK MUMBAI.International Journal of Creative Research Thoughts - IJCRT,Volume 8(9):3010-3016.september 2020
Aparna Jain.(2020).The Emerging Field of Neuromarketing with Special Reference to Indian Market..International Journal of Advances in Engineering and Management (IJAEM),2(9):209-213.DOI: 10.35629/5252-0209209213
Soniya Jhunjhunwala & Aparna Jain.(0).The Psychological Impact of the Covid-19 Pandemic on College Students in Mumbai.Journal of Positive School Psychology,6(7):1395-1400.http://journalppw.com

Proceedings

Aparna Jain.Impact of Promotional Mix Strategies adopted by Pharmaceutical Companies on Consumer BuyingBehavior with reference to Pune City.Virtual National Conference on “Future Trends in Business Management: Challenges & Sustainability” held from 22.12.2022 to 24.12.2022,Virtual National Conference on “Future Trends in Business Management: Challenges & Sustainability” ,December21-24,2022.

Books

No Information Available

Book chapters

Aparna Jain.(2023)."The Role of Micro Influencers in the Consumer Decision-Making on Budget Hotels in the Indian Context""Digital Technologies (Artificial""Transfer, Diffusion and Adoption of Next-Generation Digital Technologies Conference proceeding and Springer (Scopus) publication IFIP WG 8.6 International Working Conference on Transfer and Diffusion of IT, TDIT 2023 IIM-Nagpur, India, December 15–16, 2023 Proceedings, Part I"" Intelligence) Adoption Industry 4.0".428-442,

IPR

No Information Available

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