“Made in India” initiative was introduced by Prime Minister Narendra Modi on September 25, 2014. The initiative's four pillars are new mindset, new sectors, new infrastructure, and new processes. The primary objective of this study is to decipher the awareness of the people in KDMC region about the Make in India initiative. It is important from the viewpoint of finding what people of KDMC region perceive about the efforts of Government in promoting and making Make in India initiative successful. The awareness of potential respondents is important as demand for manufacturing goods is high in urban area. This study will help examine the factors affecting the awareness like socio-economic background, media exposure and education, etc. This study highlights the role of education and media in promoting the initiative. Using both qualitative and quantitative methodologies, this study investigates the impact of the Make in India initiative in the KDMC region from people’s perception. Data is gathered from an array of sources, including government papers, academic journals, along with a brief survey. The data analysis is done using statistical tools.