The effective management of medications is integral to healthcare, ensuring patient safety and therapeutic efficacy. One crucial element in this process is the integration of Quick Response (QR) codes on medicine strips, providing users with convenient access to essential information, particularly the expiry date. However, recent studies and observations suggest a pervasive issue regarding the significant number of individuals engaging in unintentionally tearing the portion containing the QR code. Subsequently, these torn QR codes are often discarded, leaving users with no means to access crucial information regarding the medicine's expiration date. This research investigates the prevalent issue of improper utilization of QR codes on medicine strips and focuses on user consumption behaviours. The data was collected through an online questionnaire from 105 participants aged 18 - 60. Most of the participants recognized the QR code, but a large number never scanned it.A high number was reported not being careful while opening the medicine. The findings indicate a significant gap in knowledge and utilization of QR codes by the participants. The study uses a design thinking approach to propose a paradigm shift in terms of advocating for QR codes to transcend their conventional role QR codes need to further evolve into dynamic tools that offer users a wealth of information that resonates with empathetically understanding the users and their needs in the first place.